Your business knows it has a growth problem. The question is whether you know the real cause.
I help CEOs identify and fix the commercial constraints preventing faster, more profitable and more predictable growth.
30+ years building, leading, investing in and chairing private and publicly quoted businesses. Creating over ยฃ10bn of shareholder value.
Every growth problem has a cause, but most businesses work on symptoms.
When growth slows, the instinct is to do more.
More marketing,
more sales reps,
more products,
more features,
more AI,
more discounts.
Sometimes that’s the answer,
more often it isn’t.
Growth doesn’t slow because businesses lack ideas.
It slows because they invest in solving the wrong problems.
Before investing in solutions,
I identify what’s really limiting growth
Ensuring that time, money and management attention
are focused where they’ll have the biggest impact.
Fix problems, not symptoms.
HOW I HELP
Core Services
01
Commercial Growth Audit
For businesses growing too slowly, missing targets or experiencing declining performance.
A structured review of the commercial system to identify what is really constraining growth.
A clear diagnosis of the key issues, prioritised opportunities and a practical action plan.
Increase the probability of successful growth and profit expansion by ensuring you invest in fixing the right problems.
02
AI Opportunity Review
For businesses under pressure to use AI, but unclear where it will create real commercial value.
A practical review of where AI can improve growth, productivity, or competitive advantage.
Prioritised use cases, workflow opportunities, implementation recommendations and a clear view on safety and human-in-the-loop requirements.
Increase the return on AI investment and the probability of success by focusing AI where it can create the greatest value.
03
Commercial Growth Programs
For businesses that know what needs to change but need help turning priorities into results.
Hands-on support for design and implementation across strategy, marketing, sales, customer growth and commercial operations.
Support across GTM, positioning, lead generation, conversion, sales process, customer expansion, AI workflows and commercial execution systems.
Turn the right priorities into measurable improvements in revenue, growth and commercial performance.
Experience matters.
Judgement matters more.
Hi, I’m Afam Edozie.
For over 30 years, I’ve built, led, invested in and chaired private and publicly listed businesses.
I helped build MTN from start-up to a ยฃ10 billion enterprise value business and Virgin Media Business from start-up to ยฃ240 million.
I was Chair of publicly listed enterprise software company Courteville Business Solutions PLC and CEO of Grow Africa Venture Capital Fund.
Today, I help CEOs identify and fix the commercial constraints preventing faster, more profitable and more predictable growth.
Selected Commercial Outcomes
$285m to $12bn
Enterprise value expansion at MTN, over 5 years as Chief Marketing & Strategy Officer.
ยฃ10m to ยฃ240m
Enterprise value expansion at Virgin Biznet (now Virgin Media Business), over 3 years as CMO.
20k/share to 60k/share
Increase in share price at Courteville Business Solutions PLC over 4 years as Board Chair.
<$0.2m to $2m
Increase in EBITDA over 2 years as NED and Strategy Advisor at Crown Interactive (CICOD)
Most businesses already have plenty of ideas.
The problem is starting with solutions
before identifying the underlying problem.
What they need is clarity
about what’s really limiting growth.
Clarity before activity.