Lead consultant: Afam Edozie
Swift Networks provides broadband internet access and voice services.
When we were invited in it had less than 1,000 customers, was losing money on the EBITDA line and not achieving the revenue growth it needed to succeed in delivering a positive return to shareholders.
The companies lead shareholder (African Capital Alliance) and the companies founder and CEO (Mr Charles Anudu) jointly invited us in to improve growth and profitability.
We took the company through our strategic and marketing development process (the High Growth Transformation Program), which includes an audit against the 12 high leverage points within any business and the development of a high growth business strategy and supporting marketing plan.
The result was that we refocused the business on a single high-value segment, developed a new value proposition for the segment (which was significantly stronger than the competition) and worked with the business to align the operations with the new value proposition.
Within two years the company had over 60% share of this segment, had positive EBITDA and was growing its revenue by over 40% per annum.
“Afam’s strategic insight and marketing and operational advice was instrumental in helping Swift Networks become one of Africa’s most successful broadband internet players.” Charles Anudu (Founder & CEO Swift Networks)