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I happened to be in two conversations over the past week centred on making an investment in scaling a business. And they prompted me to share my experience in making scaling decisions. To successfully scale a business, at least five things need to be in place. A strong value proposition, product-market fit, a scalable market,…

Years ago, I discovered “Communications of Ad Man” by Leo Burnett in the P&G office library. I took copious notes and have continued to learn from his work. Here’s what I absorbed from the master of emotional branding. 1. Focus on Human Emotions: “What helps people, helps business.” Burnett believed in tapping into universal human…

Hiring remains the Achilles heal in strategy implementation and in scaling. Hiring slows down the growth of many high-growth companies, furthermore, compounding the problem, a large percentage of senior hires don’t work out. This is because many companies continue to have a dated hiring philosophy (as seen in their job specs and adverts) that focuses…

Staging for Startup Success “Success is a process.” ― Alex Noble “If you put good people in bad systems (processes) you get bad results.” ― Steven Covey Most start-ups fail because they don’t get to product-market fit. Start-ups (and other early-stage ventures) that go through a gating process, whereby they invest more only after scaling…

The DNA of business The only purpose of a business is to find and retain a customer. Peter Drucker. Businesses and business models come in all sizes, shapes and forms. However, at their core all businesses have the same six basic building blocks that drive their success. Every business can be defined by considering the…

Your Employees Have Already Written Your AI Policy “Who uploaded client data to ChatGPT. Who approved it?” No one had. Leadership blamed the employee. IT questioned why an unapproved tool had been used. The employee’s defence was simple: It saves me hours. And everyone else is using it. This is how many companies discover that…