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The DNA of business The only purpose of a business is to find and retain a customer. Peter Drucker. Businesses and business models come in all sizes, shapes and forms. However, at their core all businesses have the same six basic building blocks that drive their success. Every business can be defined by considering the…

Hiring a part-time CMO is a cheap way to add strategic focus and speed up growth in your business. However, many businesses have a CMO who fails to deliver. Here are 8 questions you should ask to ensure you get the right person on board: The answers to these questions should help you assess the…

Staging for Startup Success “Success is a process.” ― Alex Noble “If you put good people in bad systems (processes) you get bad results.” ― Steven Covey Most start-ups fail because they don’t get to product-market fit. Start-ups (and other early-stage ventures) that go through a gating process, whereby they invest more only after scaling…

I happened to be in two conversations over the past week centred on making an investment in scaling a business. And they prompted me to share my experience in making scaling decisions. To successfully scale a business, at least five things need to be in place. A strong value proposition, product-market fit, a scalable market,…

To transform from slow growth to fast growth requires a radical change to a business’s core or the setting up of a side business that has the potential to outgrow its parent. To transform, one or more of three things need to change. The business needs to move into a growth market (or invent one),…

Profitable advertising requires two things, higher Long-Term Value (LTV) and lower Customer Acquisition Cost (CAC). Achieving a ratio where LTV exceeds CAC by a factor of two signifies not just a profitable campaign but a scalable business. Below this level, your business will struggle. The competitive edge in SaaS isn’t just in the product but…