Hello world!

I read an article on Medium this morning, by Desiree Peralta, a successful entrepreneur, who believes people shouldn’t buy courses but should learn through experience, as she has no doubt done. It went so much against my professional experience and the pivotal role that structured learning and mentorship played in developing my skills. I started…

Years ago, I discovered “Communications of Ad Man” by Leo Burnett in the P&G office library. I took copious notes and have continued to learn from his work. Here’s what I absorbed from the master of emotional branding. 1. Focus on Human Emotions: “What helps people, helps business.” Burnett believed in tapping into universal human…

Staging for Startup Success “Success is a process.” ― Alex Noble “If you put good people in bad systems (processes) you get bad results.” ― Steven Covey Most start-ups fail because they don’t get to product-market fit. Start-ups (and other early-stage ventures) that go through a gating process, whereby they invest more only after scaling…

The DNA of business The only purpose of a business is to find and retain a customer. Peter Drucker. Businesses and business models come in all sizes, shapes and forms. However, at their core all businesses have the same six basic building blocks that drive their success. Every business can be defined by considering the…

Building a SaaS company isn’t easy. You’re constantly spinning plates — product churn, cash flow, hiring, customer acquisition — yet despite all the hustle, growth still feels… stuck. If that sounds familiar, it’s time to step back and see your business differently. Because what you need might not be another tactic — but a blueprint….

Hiring a part-time CMO is a cheap way to add strategic focus and speed up growth in your business. However, many businesses have a CMO who fails to deliver. Here are 8 questions you should ask to ensure you get the right person on board: The answers to these questions should help you assess the…