Your Employees Have Already Written Your AI Policy “Who uploaded client data to ChatGPT. Who approved it?” No one had. Leadership blamed the employee. IT questioned why an unapproved tool had been used. The employee’s defence was simple: It saves me hours. And everyone else is using it. This is how many companies discover that…
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Building a SaaS company isn’t easy. You’re constantly spinning plates — product churn, cash flow, hiring, customer acquisition — yet despite all the hustle, growth still feels… stuck. If that sounds familiar, it’s time to step back and see your business differently. Because what you need might not be another tactic — but a blueprint….
Hiring a part-time CMO is a cheap way to add strategic focus and speed up growth in your business. However, many businesses have a CMO who fails to deliver. Here are 8 questions you should ask to ensure you get the right person on board: The answers to these questions should help you assess the…
Years ago, I discovered “Communications of Ad Man” by Leo Burnett in the P&G office library. I took copious notes and have continued to learn from his work. Here’s what I absorbed from the master of emotional branding. 1. Focus on Human Emotions: “What helps people, helps business.” Burnett believed in tapping into universal human…
I read an article on Medium this morning, by Desiree Peralta, a successful entrepreneur, who believes people shouldn’t buy courses but should learn through experience, as she has no doubt done. It went so much against my professional experience and the pivotal role that structured learning and mentorship played in developing my skills. I started…
Profitable advertising requires two things, higher Long-Term Value (LTV) and lower Customer Acquisition Cost (CAC). Achieving a ratio where LTV exceeds CAC by a factor of two signifies not just a profitable campaign but a scalable business. Below this level, your business will struggle. The competitive edge in SaaS isn’t just in the product but…
Microsoft’s $69 billion acquisition of Activision Blizzard reminds me that no company has an excuse for substandard growth. Despite its size, Microsoft has managed to triple its revenue over the past 10 years, delivering between 9% and 10% average growth in key indicators such as revenue, net income, and free cash flow. Though mainly from…
Hiring remains the Achilles heal in strategy implementation and in scaling. Hiring slows down the growth of many high-growth companies, furthermore, compounding the problem, a large percentage of senior hires don’t work out. This is because many companies continue to have a dated hiring philosophy (as seen in their job specs and adverts) that focuses…
To transform from slow growth to fast growth requires a radical change to a business’s core or the setting up of a side business that has the potential to outgrow its parent. To transform, one or more of three things need to change. The business needs to move into a growth market (or invent one),…